customer data
Dodgy data loses dealers millions in missed profits due to losing track of customers
Dealers that fail to cleanse their databases are leaving money on the table, missing out on low-hanging fruit that could be easily captured with more accurate customer records, according to data expert ADS.
News insight: car dealers' data obsession has cybercriminals circling
Car retailers have been told “there is no silver bullet” in the fight to avoid potentially devastating data-grabbing cyberattacks as high-profile AM100 businesses continue to recover from hits on their digital systems.
Harwoods starts to reap rewards after ‘taking charge’ with tech revolution
Harwoods Group’s chief transformation officer Archie Harwood has told AM that the business is starting to reap the rewards of a tech revolution after taking decisive action to “take charge” of its car retail destiny.
HR Owen’s 360-degree customer view delivers streamlined car retail experience
Luxury and supercar retail group HR Owen claims to have introduced new technology which streamlines its online customer journey to make it “more geared towards their curiosities and desires than ever before.”
Know your car retail customer and keep them close to ride recession, opinion
Following Chancellor of the Exchequer Jeremy Hunt acknowledgement that the UK was in recession during last week’s Autumn Statement Mad Devs chief executive David Boyce is keen to highlight the need for car retailers to keep their customers close through challenging economic times.
Leveraging data can hand power back to car dealers, says Salesforce
Automotive retailers that can leverage their customer data will be best placed to face any future challenges with the automotive retail model, according to customer relationship management (CRM) specialists Salesforce.