Infiniti Retail Group (IRG) has launched a new ‘Buy Online’ sales facility using GForces’ ecommerce platform, Auto-e.
GForces has “stepped up its strategy” and responded to dealer demand with a new brand identity and website, focused on ecommerce and digital innovation.
Former Rockar managing director Paul Stokes has said that GForces is in a fantastic position to lead an impending "paradigm shift within the automotive industry" after joining the business as its head of online retailing.