Honda has added CAP’s marketing comparator to its website.
At midday today Honda unveiled the new Civic Concept, a five door hatchback exclusively developed for the European market.
Honda’s new CR-V i-CTDi - launched next month - will have three new diesel variants.
CR-V gets the diesel it deserves
Springfield Honda’s dealership in Newcastle is being split into two new outlets which will be located on the east and west sides of the city.
Springfield Honda’s Stoddart Street Newcastle dealership is being split in to two new outlets.
Honda UK has taken an innovative step in raising brand awareness by marketing its products directly to children.
Kent-based Mazda and Honda specialist Drake & Fletcher has taken advantage of an expired lease on its old premises in Longfield Road, Tunbridge Wells, to build a 20,000sq ft dual franchised dealership on a two-acre site a few hundred yards away
A Surrey dealership is using a fleet of hybrid vehicles to promote the new car-sharing website it has signed up to.
Honda plans to improve customer service and costs by installing wireless telephony across its dealership network.
For the first time in its history, Honda UK has topped 90,000 car sales and breached a 3.5% market share last year.
Honda says we can look forward to more ‘wacky and crazy’ adverts in 2005, with the first being “Together” - its promotion for the six-seater FR-V.
Balmer Lane Garages has completed phase two of its expansion programme on the South Coast, by strengthening its Honda offering to three sites with the multi-million pound acquisition of Salisbury Honda from August Motors.
Honda is to take over entire advertising breaks to show all its award winning adverts during the Christmas period.
Honda UK will launch a pilot scheme to develop live links from digital TV viewers to local dealers next spring.
Honda has commissioned the first car brochure designed for children.
Honda is piloting an interactive ad that enables prospective car buyers to speak directly to dealerships via their television.
Car workers union Amicus claims to have halted “excessive overtime” at Honda in an “industrial relations breakthrough” for 4,000 workers at the Swindon plant which builds Civic and CR-V models for UK and export markets.
Honda UK has ended what it calls its dignified silence on the 4x4 debate after calls for the vehicles to carry a health warning.
The original Fiat Multipla was so distinctive it took real courage to buy one. Now that Fiat has done away with the frog-like front end it stands a chance of gaining the popularity it deserves, at least until fellow six-seaters like the Honda FR-V and Mazda5 arrive next year
