The Freelander, launched in 1996 in response to Toyota's RAV4, promised much with Land Rover's reputation for off-road ability, plus the option of a diesel engine. Simon Harris finds out if it's still near the front of the pack
The new Audi A4 and Land Rover Freelander have been launched into the used market at sales held by BCA.
Land Rover has launched an accident management programme in partnership with Mondial Assistance, providing full claims management for its drivers.
Lookers has acquired Broadfields Land Rover in Bishops Stortfield for an undisclosed sum.
Land Rover has taken on an extra 200 workers in preparation for the expected demand for the Freelander in the US when it's launched in the autumn.
Land Rover has created a 'women's panel' aimed at ensuring female customers' views are considered during the product development process.
Land Rover sales in April increased 46% year-on-year and so far in 2001 sales are up 9% on the previous year.
Land Rover believes manning levels at its Solihull plant has reached its optimum and it can stop its redundacy programme.
Land Rover has been granted two Queen's Awards for Enterprise, for international trade and for innovation.
Selected Land Rover dealers in the south of England are offering a sporty version of the UK's best-selling 4X4 – the Freelander.
Pendragon, the UK's largest car dealership group, has announced the acquisition of Hornburg, the Jaguar and Land Rover dealership in Los Angeles.
CD Bramall is to add to the three Land Rover outlets acquired in January, which took the network to 77 dealerships.
Mitsubishi hopes the Shogun Pinin's keen pricing and off-road ability will win it friends at the expense of established rivals from Land Rover, Toyota and Honda.
Land Rover is aiming to increase its impact in the commercial vehicle sector with the launch of two new commercial vehicles at the forthcoming Commercial Vehicle show at the NEC, Birmingham on 20 March.
MG Rover has said it would welcome closer ties with Land Rover on research and development projects.
##Land Rover Discovery(2)--left## Land Rover has dropped the price of all Range Rovers by £3,000 in response to the number of personal imports. The BBC's Watchdog programme recently reported savings of £12,000 on an imported 4.6 LSE.
Land Rover has been accused of having a 'chaotic' pricing policy by one of the pioneers of online car retailing.
Land Rover has been forced to cut prices by £3,000 due to the burgeoning market in European imports.
Land Rover is understood to have been forced to make 200 workers redundant and cut Freelander production because of a shortage of engines.<p>
##2nd Byte--left## A series of new business signings has prompted 2nd Byte to further strengthen its management team. With car manufacturers Bentley and Land Rover joining the 2nd Byte client list so far this year, the company has recruited three more senior managers.
