Groupe Renault UK has created and deployed a live Virtual Showroom that enables face-to-face consumer conversations.
The arrival of the connected car, with its incredibly valuable dataset, will see OEMs encroach on the retailer’s patch even more, but dealers are unlikely to give ground lightly.
Consumer interest in electric vehicles (EV) grew by 126% in Q3 of 2019 according to data compiled for a Europe wide ‘EV Index’ to determine various markets’ progress in the adoption of alternative fuel vehicles (AFV).
Manufacturers’ websites need to do more to turn car searchers into test-drivers and to support their dealer networks.
Car buyers interest in electric vehicles (EVs) peaked following disruptive protests by environmental activists Extinction Rebellion in London last month.
Carwow has celebrated hitting two million subscribers on its YouTube channel, following a record breaking eight months.
Tesla’s plan to close many of its physical retail stores as it shifts towards an online sales model will “force the whole industry to accelerate the move to online car sales”, it has been claimed.
Renault’s marketing spend in 2018 placed it top Sophus3’s ranking of the manufacturers who made the biggest product exposure push on television and in print throughout last year.
Car manufacturers’ YouTube video content gained greater traction than their own websites for the first time in 2018, according to a new study by digital marketing specialist Sophus3.
Electric vehicles (EVs) and hybrids remain the fourth-ranked vehicle search criteria among potential car buyers researching their next purchase online, according to Sophus3.
Targeted commercial messages within premium automotive publisher sites can increase traffic to a brand’s website by 67%. That’s the key finding from a new white paper published today from independent digital intelligence and marketing consultancy, Sophus3.
Car buying insight specialist Sophus3 has revealed that is costs an average £3,430 to generate a test drive via online marketing.
Finance must no longer be an afterthought as consumer habits shift away from “bricks and mortar” to “clicks and mobile”.
