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Marshall gets Volkswagen for first time in F Cross acquisition

Marshall Motor Group has added the Volkswagen brand for the first time through its acquisition of F Cross & Sons in Lincolnshire.

The deal adds a VW car dealership in Grimsby, VW car and commercial vehicles dealership in Scunthorpe. It also includes a Kia dealership in Scunthorpe, which becomes Marshall’s third with the Korean brand.

In addition, Marshall gains authorised repairer businesses for VW commercial vehicles in Grimsby and Renault in Scunthorpe.

The deal is viewed as a good fit, as both businesses are family owned and Marshall already has dealerships in Lincoln and Yorkshire.

While this is its first Volkswagen business, the group already represents its sister brand Seat in Leicester and Cambridge.

Marshall chief executive Daksh Gupta said: “Since we started out with our new strategy in 2008 we have been very keen to partner with both brands and build on our existing relationship with the wider Volkswagen Group.

“Volkswagen is one of the most highly respected automotive brands globally and we are looking forward to building a strong relationship with it in the coming years.

“This acquisition is consistent with our strategy to grow nationally to minimise our over-exposure to East Anglia and grow with scalable businesses as well as to build depth to our relationships with key brand partners like the Volkswagen Group.”

Around 120 staff have transferred from F Cross & Sons, a family business which has traded since 1958, to Marshall.

Spencer Clayton-Jones, national franchise manager at Volkswagen UK, thanked the Cross family for more than two decades of partnership with the brand, and said Volkswagen looks forward to working with Marshall and enjoying the next phase of development and growth.

> Marshall's network (Source: AMi)


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Marshall Motor Group

Marshall Motor Group was founded more 100 years ago in Cambridge.

The Marshall Motor Group is an AM100 top 10 dealer group and the second largest privately owned dealer group in the UK.

Since the beginning of 2009, Marshall Motor Group has added 33 branches to its portfolio and now operates about 70 franchised dealership businesses representing 24 different manufacturer brands, with a turnover of £1 billion per annum and 2,500 staff.

The company currently sells around 50,000 new and used cars and services/repairs over 450,000 vehicles in its workshops. Marshall also operates 5 accident repair centres and 2 filling stations.

Marshall is family-owned and privately-funded.

Under chief executive Daksh Gupta, Marshall Motor Group aims to be the UK’s “premier automotive retail and leasing group” as recognised by colleagues, customers, business partners and shareholders.

In 2010 it took on its first German franchise when Marshalls bought the Mercedes-Benz North West Market Area (MA5) from Pendragon.

It consisted of five Mercedes-Benz dealerships in Blackburn, Blackpool, Bolton, Preston and South Lakes, plus Smart franchises in Blackpool and Bolton.

In January 2012 it acquired the F Cross & Sons businesses in Grimsby and Scunthorpe, comprising Grimsby Volkswagen (cars); Scunthorpe Volkswagen (cars and commercials) and Scunthorpe Kia. It also includes authorised repairer businesses for VW commercial vehicles in Grimsby and Renault in Scunthorpe. The deal sees Marshall take on the Volkswagen franchise for the first time.

Acquisitions continued in 2013 with Marshall buying Grants Seat in Braintree.

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