Harratts has confirmed it will be Dacia’s sole dealer in Wakefield, with a dealership on Denby Dale Road near to its existing Renault site.
It means the Yorkshire-based group will sell cars from eight different manufacturers – Volvo, Honda, Renault, Mitsubishi, Peugeot, Nissan, Kia and Dacia.
Dealer principal will be David Mills, who oversees multiple dealerships within the Harratts Group and has a proven track record of growing successful franchises.
Dacia was reportedly keen to partner with Harratts due to ‘the strength of its business model and award-winning customer service’.
Shaun Harratt, managing director of Harratts, commented: “We are delighted to announce the latest manufacturer to join our ranks as the business continues to expand.
“We are sure that customers will fall in love with the Duster and Sandero, and we are thrilled to have been offered the opportunity to represent this exciting manufacturer.”
As well as sales, Dacia Wakefield will also provide aftersales, accident repair and MOT services.