Alfa Romeo announces Stelvio test drive booking with Amazon

Alfa Romeo is providing greater access to its new Stelvio SUV through a partnership with Amazon.

Poternital buyers can arrange test drives of the brand’s first ever SUV directly through the Amazon website.

For a limited time, the test drive initiative will allow customers to choose a time and date that’s convenient for the car to be delivered to their home, workplace or wherever best suits them.

Volvo was the first manufacturer to launch a similar service earlier this year, offering test drives of its V40 model through the online retailer, called Prime Now test drives.

Commenting on the new Alfa Romeo offering, James Marsh, customer experience director for FCA UK, said: “The Stelvio is the first SUV from Alfa Romeo and with this new car has come fresh thinking.

"Working with Amazon on this test drive programme has given us the chance to really put our customers at the centre and make the whole process of trying a new car as convenient as possible while still allowing them to experience the Alfa Romeo passion."

The car will be delivered by an Alfa Romeo specialist, who can answer any questions the customer has about the Stelvio.

Should customers wish to purchase, they will then be directed to their local Alfa Romeo retailer.

The Amazon test drive initiative will be available in London, Birmingham, Manchester and Edinburgh, on selected weekends throughout November and December.

Customers living outside of the eligible areas will be directed to their local dealer to test drive the Stelvio.

Alfa Romeo Amazon test drive slots will last for 45minutes, and will be available on a first come first served basis over the following weekends:

London

24 – 25 November

01 – 02 December

08 – 09 December

15 – 16 December

Birmingham

01 – 02 December

Manchester

08 – 09 December

Edinburgh