Honda UK has launched a new virtual showroom to mark the physical arrival of its all-new HR-V hybrid in November.

The platform offers customers a virtual demonstration of the latest coupe-styled SUV to join the brand’s hybrid car family before it hits dealerships.

Customers can take a 360-degree digital tour of the car in three different themes – ‘Seamlessly Connected’, ‘Ultra-Responsive’ and ‘Cleverly Packaged’.

Each environment shows different characteristics of the HR-V, highlighting features that are ideal for urban, rural and family buyers respectively, Honda said.

The experience provides a close-up look at both the interior and exterior of the car through various 'content hotspots' including videos and image galleries.