Inchcape takes over Toyota sales in Warrington after acquisition

Inchcape has taken over Bentley Motor Group's Toyota and Citroen sites in Warrington, adding 70 people to the AM100 group's workforce.

It reopened the business as Inchcape Toyota Warrington on July 1. AM is awaiting confirmation that the neighbouring Citroen dealership is expected to reopen separately.

The deal expands Inchcape's network of Toyota dealerships to nine, and furthers a strong relationship with the Japanese brand, which in 2019 bought Inchcape's fleet solutions in a £100m deal.

David Graham, retail operations director, Inchcape UK, said: “It’s a pleasure to be welcoming new colleagues to Inchcape, who bring with them great expertise having done a fantastic job over the years.

"Having represented Toyota as an official partner for many years, we pride ourselves on delivering high standards of customer service."

He said customers can expect to be greeted on site by the same familiar faces they knew from dealing with Bentleys.

"I have no doubt they will be a huge asset to our customers in Warrington and our business overall, and our valued customers can be assured that Inchcape is committed to providing the highest levels of service and customer care.”

The acquisition came as Inchcape's 10th used car site under its Bravoauto brand opened at Crewe, retailing all-brand stock with 12 months' warranty and breakdown cover plus a 21-day money back guarantee.

That business is in the former home of a Motorsave independent dealership, which Inchcape also acquired, saving six jobs and creating four more.

Inchcape is rapidly building the Bravoauto network, with prior openings in Stoke-On-Trent and Guildford last month, as it aims for 20 locations retailing quality used cars.