AM Online

Inchcape opens bravoauto used car retail sites in Stoke and Guildford

Inchcape UK's new bravoauto used car retail division branding

Inchcape has expanded its used car retail division with the opening of new stores in Stoke-on-Trent and Guildford.

The latest additions to the AM100 car retail PLC’s standalone used car offering are its eighth and ninth and represent the latest development in a bid to create a national network of 20 store locations.

The Stoke store will create 18 jobs, with seven new recruits set to start work at the Guildford store, Inchcape said.

Upon opening the new sites, the group said that it hopes to have opened 17 locations by the end of 2022.

Inchcape's standalone used car centre in DerbyIn May last year Inchcape’s former chief executive, James Brearley, told AM how the group had "quietly" established Used Car Centre businesses in Burton-on-Trent, Bolton, Chester, Cheltenham, Derby and Shrewsbury.

Last November the operations were rebranded as bravoauto in a move which came six months after Brearley mapped out plans for the expanding operation.

The bravoauto retail offering promises customers a 21-day money-back guarantee, which claims to be “the longest offered in the market”, with a 12-month warranty and free 12-month breakdown assistance worth £200.

As mapped out by Brearley, the new sites in Stoke and Guilford will soon feature an Express Service element offering MOTs, servicing and repairs, tyres, wheel alignments, paint smart repair and alloy refurbishment services.

Express Service is already available in the Cannock, Bolton and Burton stores.

Bravoauto Cannock was previously established on the site of Inchcape’s former Renault dealership in the town, with 15 employees moving over to the used car operation.

The latest AM industry special issue

The presence of a powerful and active regulator in the marketplace, the Financial Conduct Authority, means there has never been the attention given to the critical driver of new and used car markets, point of sale finance and insurance. 

Plus, with the Consumer Duty soon to be introduced, no automotive manager can afford to relax - or not read our new special report.

The potential risks from failure are substantial. 

Legal experts and finance houses share their views in our Spotlight on Finance & Insurance.

Read now

Click here for used car best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.