Volvo Car UK has revealed a new retail strategy that will see 100% of the Swedish brand’s vehicles sold online as its shifts to a wholly electric vehicle (EV) product range by 2030.

In an interview with AM this morning (March 2), Volvo Car UK managing director, Kristian Elvefors, and National sales manager, Mark Cox, said that UK franchisees were already working on parallel traditional and agency model sales contracts to facilitate the shift and had “welcomed the news”.

Volvo has confirmed that all of its EV sales will be transacted exclusively online, with the brand set to axe its petrol, diesel and hybrid variants to go fully EV by 2030.

Elvefors, who told AM he expected sales to shift 100% online by 2025 in an interview weeks after the launch of its Stay Home Store online sales platform last year, said: “We launched the Care By Volvo subscription offering late last year and that is already accounting for 8% of our retail sales as a brand.

“That is quite an astonishing result as we haven’t launched the fixed cash product or the Care By Volvo fleet and business offering to the market yet. It does show the appetite for online transactions is already there.”