Fiat will reward the most economical drivers of its new Fiat 500 electric vehicle (EV) with a new form of cryptocurrency that can be exchanged for vouchers to be spent on Amazon, Apple, Netflix or Spotify.

The Stellantis-owned Italian carmaker turned to UK-based sustainable-tech start-up Kiri Technologies to develop the e-Mobility by Stellantis scheme, which rewards New 500 drivers with KiriCoin.

A Fiat app is used to check the number of KiriCoin collected, based on an eco:Score, with one kilometre of city driving said to be more or less equivalent to one KiriCoin, with each KiriCoin worth two euro cents.

Fiat said that a mileage of 10,000km per year in the city could earn a Fiat 500 driver the equivalent of around €150 (around £129) in KiriCoin-based rewards.

Gabriele Catacchio, Stellantis e-Mobility program manager, said: “We want to support our customers’ environmentally-friendly behaviours and reward them with exclusive benefits.