Brayleys Cars have sold the UK’s 200,000th Dacia at its franchised dealership in Milton Keynes.
The new Sandero Stepway crossover was sold to first-time Dacia customer Christopher Simpson to see the Romanian brand reach the milestone eight years after its market introduction in 2013.
A reputation for offering the UK’s cheapest new car has seen the brand deliver resilient growth and it has grown strongly after initially launching with the second-generation Sandero and the first-generation Duster SUV.
And Dacia’s value-driven offering has seen it prove a hit with retail customers, with 89% of the 200,000 sales made up by retail customers.
Luke Broad, Dacia UK’s head of sales, said: “We celebrated 100,000 Dacia sales four years after launching in the UK, and four years later we’ve sold another 100,000.
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