Lotus UK has completed the switch to an agency model agreement for its 13 franchised car retail sites ahead of the arrival of the new Emira coupe in showrooms.

The Hethel-based, Geely-owned hypercar and sports car manufacturer said that its dealerships – operated by Bell & Colvill, Caffyns, Hendy Group, Endeavour Automotive, JCT600, Oakmere, Parks Motor Group and Rybrook – had adopted the new model.

And it said that a further 10 open points would be filled by new retail facilities “soon”, with North London, Manchester, Aberdeen, Edinburgh, Cardiff, Belfast, Milton Keynes, Sussex, Newcastle and Sheffield all set to gain a franchise point.

The changes come as part of a Vision80 strategy which has brought the introduction of the £2m Evija hypercar, the forthcoming Emira sports car, the introduction of a new retail corporate identity and the development of a new £100m manufacturing facility at its Hethel headquarters and Technology Centre at Warwick.

Geoff Dowding global sales and aftersales director Lotus Geoff Dowding, Lotus’ executive director for sales and aftersales, said: “This UK network restructure marks a watershed moment for Lotus as the transformation of the business and brand continues.

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