Dacia UK celebrates key achievements under ‘Renaulution’ strategy

Dacia UK brand director Luke Broad has said that the budget motoring brand has “seized every opportunity” as it celebrates the results of its first year under the ‘Renaulution’ strategy.

As well as the roll-out of a new corporate identity (CI) for its franchised car retail network, Dacia has delivered its 200,000th sale in the UK and launched a renewed range including the market’s most affordable seven-seater – the Jogger MPV.

Last year also saw Dacia achieve a place in the top three of European retail sales for the first time ever.