Genesis will open its second UK Studio at the landmark Battersea Power Station site in a move that accompanies its shift into electric vehicles (EV).
Hyundai’s premium car brand – defined by its online-only retail offering and concierge ownership experience – will open the doors to its new facility on October 14.
It follows fellow automotive ecommerce brand Polestar into the redeveloped former Grade II* listed Power Station in partnership with the AM100's Endeavour Automotive.
Located in Turbine Hall B, Genesis’ new space will showcase a UK model range which, it said, will display a “fitting convergence of past and future innovation in electrification”.
Genesis recently launched its new GV60 crossover EV and zero emission versions of its GV70 SUV and G80 saloon. Other models are also set to make the transition to electric propulsion.
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