Former GForces CEO ‘steps aside’ from Automotive Transformation Group CPO role

By Tom Sharpe

11 October 2022

Former GForces chief executive Giles Smith is set to step aside from his role as Automotive Transformation Group chief product officer following the appointment of Anson Moniz.

Smith will remain on the board of ATG after two years with the group formed through a merger of automotive ecommerce specialists GForces and Autofutura.

ATG’s current product director Moniz will become Automotive Transformation Group’s new CPO.

Moniz has been with the organisation for seven years as part of 21 years in the automotive industry.

ATG said that Smith would continue to work closely with Moniz and newly-appointed chief executive Tim Smith to build upon their strong executive team and company-wide vision.

Former ATG CPO Giles Smith Giles Smith said: “After 22 years as CEO of GForces and 2 years as Automotive Transformation Group’s CPO, I felt it was the right time to make way for Anson who has demonstrated an abundance of talent and has the right experience for this role.

“He has played an integral role in the development of our newly launched NetDirector Digital Retailing Suite, and during his 20-plus years within the automotive industry, has established an exceptional understanding of technology and how this can help both consumers and retailers adapt to the ever-changing landscape of automotive retail.

“I fully support Anson’s appointment as my successor and look forward to seeing what he will bring to his new role.

“Going forward, I will continue to have a vested interest in the group as an active board member and will work closely with the executive team to build upon our ever-evolving products and goals.”

Incoming ATG CPO Anson Moniz Moniz said: “I take great pride in being appointed Giles’ successor and will ensure our customers remain at the heart of every new innovation we bring to market, be it a digital, data or retention solution.

“I am delighted to embark on the next chapter of my career with Automotive Transformation Group as we continue to create value and drive efficiencies throughout the full lifecycle of vehicle ownership.”