Drivvn to help drivers make the switch to EVs

Drivvn has designed comparator tools that provides a total life view of owning an electric vehicle (EV).

The automotive ecommerce business said the tools can help users decide on the best vehicle to meet their needs by comparing plug-in and internal combustion engine (ICE) vehicles.

Users can compare factors from range and fuel cost to the congestion charge eligibility.

The tool is being used by Volvo to support the launch of the XC40 Recharge, Volvo’s first pure electric SUV, the company said.

Peter Brown, chief executive officer at Drivvn, said: “We understand that many people may have concerns about making the move from petrol or diesel, and we hope that our new comparator tool gives motorists the information they need to make an informed decision.

“The comparator suite has been developed as part of our global e-commerce platform, with layers of integrations that make the tools truly scalable by brand and market.

“They will provide a richer experience within the digital customer journey doing a lot of the heavy lifting in terms of educating buyers about their choices and the benefits of electric vehicles.”

The suite of tools will be launched in a phased approach, said Drivvn, initially providing an EV to ICE own brand comparison before adding a decision support tool that helps users understand which vehicle best suits their lifestyle.

Finally, a comprehensive, detailed cost analysis will allow users to compare cross-brand, said the company and the process will allow users to complete more of their research on the OEM website, said Drivvn.

Lucy Trott, client director at Drivvn, said: “Consumers are doing more of their research online, and thanks to Drivvn’s experience in retail, we have developed tools to meet a need within the buying journey that put the customer at the centre.

“The tools enable users to research the move to an EV in granular detail without leaving the online store.

“Ultimately, it will enhance the customer experience, improve conversion rates and help OEMs to sell more electric vehicles.” 

Drivvn said the development of the tool was informed by analysis of the online buying habits of motorists across Europe.