While the standard Mondeo is a safe bet for families and salesmen alike, the Titanium X provides Ford dealers with a strong proposition for customers from the premium segment looking to get more for their money.

Audi A4 and BMW 3 Series customers that take a test drive in the Titanium X would definitely think twice before heading back to the premium showrooms. 

AM’s long-termer is jam-packed with kit; the leather/Alcantara seats are comfortable and the dash looks great and is easy to use. 

The 2.2-litre diesel engine is smooth and refined, and fuel economy has impressed. The unit is mated to a six-speed manual transmission, and is capable of returning 45.6mpg.

Its 173bhp means driving performance is good too, with plenty of oomph for rapid acceleration and overtaking on the daily commute.

Previous testers have said our Mondeo isn’t the most responsive to drive, but I think it handles really well for its size and weight.

The Mondeo’s main rival is the Vauxhall Insignia, which is slightly cheaper for the range-topping Elite with a 168bhp 2.0-litre diesel at £23,295.

The only thing which prevents the Mondeo taking full advantage of conquest sales is badge snobbery. 

While the recession may tempt owners to consider options in the volume sector, dealers will still need to give prospects a little push. A test drive in the Titanium X would be a step in the right direction.