Marketing & CRM
Lexus enters Motability scheme with aim to grow sales to disabled people
Premium brand Lexus has joined the UK's Motability Scheme and is offering its self-charging hybrid UX 250h F Sport Design initially to scheme members, who receive a mobility allowance through the Department of Work and Pensions to help them with disabilities and mobility issues.
AM News Show: car retailers must ‘constantly turn the dials’ to maximise marketing
Car retailers must ‘constantly turn the dials’ of their marketing strategy to avoid being over-reliant on a single provider, maximise conversion and minimise cost-per-sale, the AM News Show has been told.
PHEVs falter as soaring fuel prices and supply issues prompt car buyers to go EV
New car buyers are leapfrogging plug-in hybrids (PHEV) in favour of a faster electric vehicle (EV) switch as soaring fuel prices and manufacturing constraints app to the appeal of zero-emission transport.
Have 'traditional' car retailers disrupted online operators like Cazoo and Carzam?
Has the online used car retail bubble burst or have the UK’s established car retailers’ disrupted disruptors like Cazoo and Carzam with their ability to evolve and adapt to cater for the digital car buyer?