The high cost of finance is not holding back new car sales in the UK, but the average annual percentage rate (APR) for retail offers has broken into double figures at 12%.
A selection of Q4 new car finance offers come under scrutiny for affordability and competitiveness.
Volkswagen Financial Services UK (VWFS) has introduced a range of spring discounts, including up to 25% off Service Plans.
Car dealers holding Asian brand franchises such as Kia, Hyundai, Toyota and Lexus seem most content with the competitiveness of their new car finance offers.
Toyota has outlined a package of benefits for buyers of its first fully-electric car, the bZ4X SUV, to simplify the ownership experience.
Vauxhall has extended its offer of a free home charger and 30,000 miles of free electricity to all its electric models.
Kia has announced a new range of offers for the first quarter of 2021, including discounts on plug-in hybrid models and a scrappage scheme.
As PCPs continue to dominate in the marketplace, OEM's new car finance offers for Q4 2020 are examined
Nissan has launched an anniversary sales offer which will slash up to £1,254 off the price of a new Qashqai.
Adam and Corsa models will be subject to a £500 discount to consumers booking a test drive during August and September.
Mitsubishi has announced its summer deals which will run from June 27 to September 28.