West End Garage, Simpsons and DM Keith take Skoda dealer podium spots

West End Garage in Edinburgh beat the other 130 dealerships in Skoda's UK dealer network to scoop the brand's Retailer of the Year Award for 2021.

Skoda said the top spot is based on consistently excellent performance throughout the year, taking into account sales, aftersales and customer satisfaction.

The win was a welcome recognition for West End Garage Skoda, which came second last year. And while the awards were announced remotely, as the broadcast ended its boss Daniel Houghton received a great surprise visit from new Skoda UK brand director Matthew Bowden and marketing director Kirsten Stagg to celebrate the win.

West End Garage was joined this time on the retailer awards podium by second-placed Simpsons Skoda of Great Yarmouth - which had ranked third last year - and DM Keith Skoda of Grimsby in third place.

Skoda UK also presented category awards as follows:

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Author: Tim Rose

Editor

tim.rose@bauermedia.co.uk

01733468266

As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.