Hyundai believes the relationship with its franchised dealer network is improving on the back of strengthening profits, despite a below par showing in the latest National Franchised Dealers Association (NFDA) dealer attitude survey.

In the overall average score table, Hyundai was ranked one place off the bottom, with a 4.7-out-of-10 rating from dealers that was around half the mark of table topper Lexus’s 9.3 and almost two points lower than the sector average.

Hyundai UK managing director Ashley Andrew, speaking exclusively to AM, said: “We have re-engineered our business and have built momentum in 2021. Our Vision 2025 strategy is to exceed 100,000 volume and more than 4% market share. Our order take is currently 2,500 per week, which is above our business plan.”

He added: “We have supported dealers in reaching their customers with our national marketing, our products offerings and with local advertising.”

Hyundai’s average selling price has risen from £14,000 to £22,000 over the past three years, as the brand transitioned away from being a small car specialist to one where the majority of its registrations (65%) are SUVs. Over the same period, alternative fuels have surged, from just 8% of sales to 48% by the end of 2021.