Renault Retail Group will be the first Dacia retailer to adopt the brand’s new corporate identity at its dealerships, with rebadged vehicles on their way later in 2022.

The roll-out of the new CI is set to get underway at the OEM-owned AM100 car retail group’s North London showroom at Staples Corner, Brent Cross.

Following its physical unveiling at the redeveloped former Robins & Day Vauxhall dealership, which was opened in February this year, the new exterior CI will be introduced across the brand’s UK network of 148 dealerships.

Dacia cars bearing the updated Dacia logo will reach dealerships later this year

Luke Broad, who was promoted to the role of Dacia brand director for the UK and Ireland last September, said: “The new exterior identity represents a key development for Dacia and its eye-catching, yet simple design, perfectly captures the essence of the brand.