AM Online

Luke Broad promoted to Dacia brand director

Luke Broad, brand director for Dacia UK

Dacia UK's head of sales Luke Broad will step up to the post of brand director on October 1, taking overall responsibility for its right-hand drive markets in Europe.

Only 11 years since his first experience in the automotive sector as a Renault Group intern, Broad will oversee Dacia's business in the UK, Ireland, Cyprus and Malta, and will be tasked with delivering objectives based on volume, profit, market share and quality.

Xavier Martinet, Dacia's senior vice president, marketing, sales and operations, said: “I am pleased that Luke will be taking on this senior position and challenge with Dacia.

"Luke’s career progression in the group is testament to his tenacity, leadership values and results-driven track record. I look forward to working with Luke in his new capacity and continuing to collaborate with the Dacia team and all those that support across the Group in the North Territory.”

Broad added: "Having spent my entire professional career with the group, I am proud to lead a brand that offers reliable and robust vehicles, all for the best value.

"Our brand is moving in an exciting direction, most recently announcing our new identity and the all-new Dacia Jogger, our seven-seat family car. I’m looking forward to working with the team as we progress the brand towards its next chapter."

Automotive Management Live 2024

The UK's leading event for motor retailers - Wednesday November 13, 2024.

‚ÄčAutomotive Management Live 2024 welcomes motor retail managers from across the UK to discover business improvements, to understand best practice and to network with fellow dealers and suppliers.

Topics this year will include agency business models, the brands now entering the UK new car market, used car stock management and more. It's free to attend, but you'll need to register.

Venue: NEC, Birmingham


Click here for talent & people best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.