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Luke Broad promoted to Dacia brand director

Dacia UK's head of sales Luke Broad will step up to the post of brand director on October 1, taking overall responsibility for its right-hand drive markets in Europe.

Only 11 years since his first experience in the automotive sector as a Renault Group intern, Broad will oversee Dacia's business in the UK, Ireland, Cyprus and Malta, and will be tasked with delivering objectives based on volume, profit, market share and quality.

Xavier Martinet, Dacia's senior vice president, marketing, sales and operations, said: “I am pleased that Luke will be taking on this senior position and challenge with Dacia.

"Luke’s career progression in the group is testament to his tenacity, leadership values and results-driven track record. I look forward to working with Luke in his new capacity and continuing to collaborate with the Dacia team and all those that support across the Group in the North Territory.”

Broad added: "Having spent my entire professional career with the group, I am proud to lead a brand that offers reliable and robust vehicles, all for the best value.

"Our brand is moving in an exciting direction, most recently announcing our new identity and the all-new Dacia Jogger, our seven-seat family car. I’m looking forward to working with the team as we progress the brand towards its next chapter."

Registration opens for Automotive Management Live 2021 car retail expo

Automotive Management Live 2021 - Shaping the future of motor retail

The sector’s premier insight and networking event returns to the NEC, in Birmingham, on November 11.

Book your place early to ensure they are ready to embrace a packed schedule of seminars and interactive stands.

Devonshire Motors owner Nathan Tomlinson said of the event: "Being able to get back to networking and learning in person is something that I'm really looking forward to,” he said, adding: “One thing that really caught my eye was the message about ‘learning new skills to balance your workload’.

“Personally, I think that's going to be a really big deal as we continually put more and more pressure on our teams to handle workflow, often digital, that we just don't have the structure, tools or skills to manage well.”


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