An optional double-bed conversion for the Dacia Jogger MPV has been revealed as part of the value-driven car brand's plans to create a more rugged and sustainable future model range.

Twenty months on from a strategy spelled out in parent company Renault’s Renaulution strategic plan Dacia chief executive Denis Le Vot this week revealed a new set of core principals highlighting Dacia’s prioritisation of essential features, robust vehicles designed for the outdoors, and new economical and ecological manufacturing solutions.

The presentation comes as UK Dacia franchisees begin to adopted a new corporate identity (CI), including a new logo, dealership layout and new brand colours.

It also coincides with the publication of the latest edition of AM Magazine, which features an in-depth OEM profile feature with Dacia UK brand director Luke Broad.

Spelling out Dacia's key priorities, Le Vot said: “Year after year, Dacia is attracting new customers who are looking for what may be most valuable in the world today: the essentials. These new customers are aiming for a sensible, responsible society and a new angle on cars. Cars you feel drawn to because they have the content, the comfort and the look, and are the most affordable by far. That’s Dacia. The essentials without cutting corners, the design without the extra cost.”