Close Close
Are your data processes ready for GDPR? Please leave a comment.
View the poll
AM Online

Franchised dealer performance 

ASE logo

“Everyone was quiet”.

It’s the call of underperforming managers everywhere at accounts review time. Comparison against other dealers within the industry enables us to not only validate this claim and also spot potential areas of improvement.

In aggregate we can see the overall health of the dealer network in what remains a very low margin industry. We also monitor the direction of travel to see whether things are getting better or worse.

The key ratios enable us to quickly identify areas of underperformance through comparison to our benchmarks and network averages. We can then work with dealers to improve their performance.


Since our foundation 40 years ago, ASE have been the only provider of professional services in the UK to focus 100% on motor retail, working to improve profitability and reduce risk using our exceptional team of automotive specialists.

If you have any queries please contact Emma Illingworth at or 0161 493 1930.

Key RatioBenchmark
Average dealership profitN/A
Net profit as % of sales 3.0%
Overhead absoprtion80.0%
Used: new sales1.5 : 1
Vehicle sales expenses as % gross50.0%
Sales per salesman150.0
Used vehicle stockturn45.0 days
Return on used car investment100.0%
Overall labour efficiency100.0%
Service gross profit % on labour75.0%
Service expenses as % gross40.0%
Hours per retail job card2.5
Parts gross profit %22.0%
Parts expenses as % gross40.0%
Parts stockturn8.0