Peugeot has set out its intention to continue a “journey upmarket” with the introduction of a new logo, marketing campaign and corporate identity (CI) for its franchised car retail network.

The French brand’s new image was unveiled by its new chief executive, Linda Jackson, after she completed her move from Citroen as part of a Stellantis leadership restructure and will be applied to 20 dealerships within weeks as part of a new CI roll-out which is planned for completion in 2022/23.

Jackson said the new CI would form the second part of a “journey upmarket” for the brand, which she said had been started with the launch of vehicles like the latest 508 and 3008 SUV.

Peugeot’s new branding will be applied across all its consumer-facing assets and include a 2D redesign of its logo – as recently introduced by BMW, Volkswagen, Toyota/Lexus and Vauxhall – which better fits online retail applications.

Julie David, the managing director Peugeot UK, said: “A new logo and brand identity are significant developments for any marque, let alone PEUGEOT, who has a history spanning more than 210 years.