Peugeot UK has welcomed Jaguar Land Rover (JLR) experiential marketing director Julie David as its new managing director as part of a series of leadership changes within PSA Group UK.

David, who has also held global franchise operations and retail strategy director roles at JLR, has over 25 years of experience in the automotive industry – spanning Ford, Audi, Volkswagen, Skoda and JLR – and will officially take up her post on January 8.

Previous Peugeot UK MD David Peel has decided to “pursue his career outside of Groupe PSA”, according to a statement issued by the French OEM today (January 6).

Group PSA UK managing director, Alison Jones, said: “I am delighted to welcome Julie to Groupe PSA. She brings a wide range and depth of automotive experience to the role, positioning her well to lead the next exciting chapter for Peugeot in the UK.”

Other changes in the business include Mark Pickles’ move into the role of director for parts and service, following the retirement of Richard Dyson after 34 years within the group.

Pickles moves over from his current role as managing director of Free2Move Lease on February 1.

Replacing Pickles as MD for Free2Move Lease is DS Automobiles marketing director Mark Blundell.

PSA Group UK’s fleet and used car director, Martin Gurney, meanwhile, is leaving the group to pursue a career with another company.

Current head of fleet operations, Scott Westerby, will step up to run the fleet department.

Commenting on the various moves, Jones said: “I want to thank warmly David, Richard and Martin for their highly valuable contributions to the success of Groupe PSA in their respective careers with us and I wish them every success in their next ventures.

“I also wish Mark Blundell, Mark Pickles and Scott Westerby the very best for their new roles, great career developments for each of them.”