Polestar’s UK chief executive has told AM that the brand will expand its physical footprint with the opening of new Polestar Space facilities in Birmingham and Glasgow by the end of the year.
While Jonathan Goodman would not confirm whether the new sites would be operated by either of its existing franchised retail partners – Endeavour Automotive at Westfield and Lookers at the Trafford Centre – he said the two openings in the two cities would come ahead of wider expansion in 2022/23.
“Birmingham and Glasgow will be open by the end of the year and we’ll expand in other areas in 2022/23,” he said.
“Our priority is for our retail partners to be making a profit. They are our front line.”
The Geely-owned performance electric vehicle (EV) brand delivered its first Polestar 2 customer cars in September 2020 and is preparing to end production of its debut plug-in hybrid vehicle, the Polestar 1 coupe, at the end of the year.
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