A new Kia car dealership corporate identity (CI) is set to be applied to the entire UK retail network by the end of 2024 will break cover in Edinburgh and Bolton within weeks.

In an interview with AM, Kia Motors UK president and chief executive, Paul Philpott, revealed details of the new CI project and said that the Korean brand’s franchised retailers were “absolutely behind” the project after enjoying record profitability in 2021.

Kia delivered 90,817 new car registrations in the UK – its largest European market – in 2021 and is now aiming to exceed 100,000 this year after ending January as the market's best-selling brand.

Philpott revealed a franchised retail network that achieved an average 2.7% return on sales (RoS) last year will break new ground for the brand in new-look dealership facilities future-proofed to accommodate a growing range set to welcome the new Sportage and new Niro ranges in 2022.

Vertu Motors Edinburgh dealership is close to completion and Kia Motor UK’s own Bolton retail site is set to be officially opened in March.