Genesis Motor Europe has appointed former Audi and Jaguar Land Rover (JLR) marketing chief Dominic Chambers as its new head of marketing and communications.

Chambers’ joins Hyundai Motor Group’s premium division following September’s appointment of Audi’s head of future retail, Dominique Boesch, as its first managing director.

He is the latest in a series of strategic hires as Genesis gears-up for its long anticipated arrival in the UK as part of a Europe-wide lauch.

Back in July AM revealed that former Polestar UK managing director Andrew Pilkington had joined the brand from his post with the Geely-owned EV specialist, which was poised to launch its Polestar 2 EV in the UK at the time.

Pilkington now occupies a London-based role as Genesis Motor Europe’s operations director.

Commenting on Chambers’ appointment, Boesch said: “Defining our arrival plan for Europe and clearly communicating our unique approach to market will be critical to establishing a strong presence in the premium automotive market.”

“Dominic has a proven track-record of creating powerful campaigns and transforming digital platforms and he will bring our vision for Genesis in Europe to life.”

Genesis Motor Europe said that Chambers has over twenty-five years of marketing experience “working for some of the world’s biggest technology, retail, and entertainment brands”.

His previous roles in automotive include those of marketing director for Audi UK and global head of digital marketing for JLR, where he was responsible for strategy, innovation and global content delivery across online and social channels.

Chambers’ role at Genesis Motor Europe will see him responsible for marketing communications, PR and digital experience.

Chambers said: “I’m excited to take up the role and to join what is already an incredibly talented team.

“I recognize the importance of digital marketing transformation and communicating our unique customer experience will be essential.

“We have a clean sheet of paper and we can define our own direction for Genesis across all digital and social channels right from the outset; challenging the conventions and delighting our customers with everything we have to offer.”