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No prospecting, no profit growth – Pinewood dealer survey

The two in three dealers who use outdated prospecting techniques or fail to prospect at all are the same ones who have failed to see any growth in profitability during the last 12 months as a result, according to Pinewood Computer Solutions, which undertook the research as part of development work to investigate the real-world effectiveness of features incorporated into its Pinnacle DMS.

The research covered 1,040 dealers contacted by Pinewood over a 12 month period and found that more than 70% of dealers had failed to see growth in profitability during the previous year and were also failing to prospect properly by interrogating their database for marketing purposes.

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