Aftersales departments are enjoying a surge in digital innovation that can increase revenues and improve retention.
Car dealers do not yet offer the slick efficiency of Amazon and Apple.
Japanese brands continued to dominated the What Car? reliability survey, with the Toyota Aygo, Honda Jazz and Lexus CT200h all scoring top marks.
Even with a warranty, customers can often be upset their car needs repairing, but a prepared dealer can make the experience positive and painless for everyone.
Your dealerships’ service staff need to be masters of many trades to serve growing numbers of customers effectively.
To improve revenues and encourage customer contact, dealers need to provide a true ‘one-stop-shop’ that meets their regular car care needs.
Dealers have traditionally been slow to embrace online sales, such as finance or GAP, and many are currently resisting selling extended warranties online.
Multi-technician teams may boost labour hours and customer satisfaction
Alternative-fuelled powertrains, the connected car and even ‘virtual’ technicians are changing how franchised dealers will provide, and profit from, aftersales.
Dealers need to meet consumer expectations to see off the fall in aftersales revenues.
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Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 8 2018
Where: Birmingham NEC
Winning the online car shopper with conversational approach
Our 45 minute webinar, in association with ContactAtOnce, will look at conversational commerce and how it can help reduce friction for consumers in the shopping experience.
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