Car dealers do not yet offer the slick efficiency of Amazon and Apple.
Japanese brands continued to dominated the What Car? reliability survey, with the Toyota Aygo, Honda Jazz and Lexus CT200h all scoring top marks.
Even with a warranty, customers can often be upset their car needs repairing, but a prepared dealer can make the experience positive and painless for everyone.
Your dealerships’ service staff need to be masters of many trades to serve growing numbers of customers effectively.
To improve revenues and encourage customer contact, dealers need to provide a true ‘one-stop-shop’ that meets their regular car care needs.
Dealers have traditionally been slow to embrace online sales, such as finance or GAP, and many are currently resisting selling extended warranties online.
Multi-technician teams may boost labour hours and customer satisfaction
Alternative-fuelled powertrains, the connected car and even ‘virtual’ technicians are changing how franchised dealers will provide, and profit from, aftersales.
Dealers need to meet consumer expectations to see off the fall in aftersales revenues.
Lubricant companies are coming up with new products and services to win over manufacturers and help dealers develop their aftersales business.
May 25, 2018 is the implementation data of the General Data Protection Regulation governing use of customer data.
Let AM help ensure you are compliant with news, insight and comment in our dedicated GDPR section – and at our February conference.
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