AM Online


The Bauer Media B2B events team has a reputation for delivering professional B2B events featuring expert speakers, relevant content and great experiences.

From award ceremonies for more than 1,200 guests to conferences, seminars, round tables, breakfast meetings and dinners, each event is carefully designed according to demand, providing excellent networking opportunities.

We strive to provide high-quality content and information when and where it’s needed in an unbiased, non-promotional way.

Whether attending as a delegate or a sponsor, the opportunities are unrivalled.

Sponsoring AM events will ensure immediate recognition of your business as able to support automotive retailers and promote your services or aims in the market.

To register for an upcoming event or if you require any further information about our events portfolio, please contact Kate Howard, event manager, on 01733 468289 or via email

Past Events

AM Awards 2019

The 2019 AM Awards will take place on Thursday, February 7 at the International Convention Centre in Birmingham.

An evening dedicated to acknowledging exemplary performance and innovation is fundamentally important to our industry; high achievers deserve their time in the spotlight.

But the AM Awards is much more than a glitzy night out among friends and colleagues.

An AM Award brings with it the respect of the industry and publicly acknowledges the importance of your people and helps to strengthen the confidence of an individual or teams – as well as provide an independent mark of quality in your business that can be incorporated into your marketing strategy.

BDO will once again independently audit the AM Awards.

Automotive Management Live 2018

8th November 2018, NEC, Birmingham

A one day trade exhibition in association with the National Franchised Dealers Association offers best practice seminars, an F&I theatre and a large exhibition area.

Unique to the industry, Automotive Management Live has an ambitious target of attracting 500+ dealer, manufacturer and independent visitors to the expo where they will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.

Expert and keynote speakers will provide insights into the many challenges facing the industry in our ‘Best Practice’ seminar sessions which will cover a range of topics including new and used car retailing and aftersales practice. Suppliers will showcase the scope of their business, products and services whilst insight, best practice and exploring future trends will ensure the day will be highly informative and packed full of new ideas.

Free for dealer, manufacturer and independent visitors to attend, although pre-registration is required, Automotive Management Live is set to be the biggest event on the automotive retail calendar.

Today’s automotive retail environment is highly competitive whilst the market itself is incredibly complex and influenced by a number of interweaving factors. Gone are the days of operating in silos such as new cars, used cars, service, IT and marketing, businesses need to adopt an integrated approach and deliver a seamless experience to the customer on and offline.

Top reasons to attend Automotive Management Live:

  • Meet key suppliers under one roof in one day
  • Learn at ‘Best Practice’ masterclasses covering a range of topics
  • Find out the latest thinking surrounding FCA regulations in our F&I theatre
  • Discover how the national Franchised Dealers Association is tackling industry challenges
  • Gain confidential free advice at our legal clinic
  • Network with your peers


AM100 Dinner

Wednesday June 20 2018

London Marriott Hotel Grosvenor Square

The AM100 Dinner; the networking event of the year 

The AM100 publication is the annual industry guide to the 100 largest dealer groups in the country, according to their company turnover. 

In addition, the AM100 provides a detailed analysis of the state of the industry and looks at the key issues facing dealers and their customers. 

The AM100 is an invaluable opportunity to meet friends and colleagues in the retail industry and be amongst the first to see the official unveiling of the new AM100 listing of UK automotive retail groups ahead of publication in AM. 

Established for more than two decades, the AM100 has grown in stature and recognition. Known for its quality and integrity the AM100 Dinner will take place at our new venue, the London Marriott Hotel Grosvenor Square

The AM100 Dinner will once again be a black tie event with exceptional networking opportunities. 

Immaculately appointed and ideally situated, the London Marriott Hotel Grosvenor Square delivers both classic sophistication and a contemporary sense of style.

AM DigiTech

Tuesday 17th April

With a number of years hosting both the highly successful Digital Marketing and Digital Dealer conferences, the differences between the two have become increasingly blurred as digital and technology permeates every aspect of automotive retailing both online and in-store. As such, we have combined the two under the new ‘AM DigitTech’ name.

AM DigiTech will live up to its title encompassing the latest digital and technology trends which impact today’s dealer and the retail process.
Topic areas will tackle the many technological and digital challenges facing today’s dealers as well as considering what’s on the horizon so retailers can best prepare for an increasingly tech future as well as meet the needs of the digitally sophisticated consumer.

Exceptional digital marketing campaigns and tailored customer communications need to sit alongside the latest technology which enables dealers to deliver a cohesive and high quality service to customers.more

AM Data Protection Conference 2018 - The Impact of GDPR

Venue: Doubletree, Hilton, Milton Keynes MK1 1ST

10 questions we’ll be answering at our GDPR conference

1. What’s the biggest challenge facing dealers with GDPR?
2. How are dealer preparations going?
3. Are dealers confident they will be ready by May 2018?
4. How are dealers ensuring employees have the right knowledge and training to be compliant?
5. Should dealers employ a data compliance or data protection officer?
6. Does GDPR see marketing and IT becoming even closer companions?
7. What will some of the aspects of GDPR look like in practice?
8. Have dealers ensured they have GDPR compliant consent for current data?
9. What additional processes need to be in place throughout the business under GDPR?
10. Will GDPR be the death knell for customer communications as we know it?

AM Awards 2018

The 2018 AM Awards will take place on Thursday 8th February at the International Convention Centre in Birmingham.

An evening dedicated to acknowledging exemplary performance and innovation is fundamentally important to our industry; high achievers deserve their time in the spotlight.

But the AM Awards is much more than a glitzy night out among friends and colleagues.

An AM Award brings with it the respect of the industry and publicly acknowledges the importance of your people and helps to strengthen the confidence of an individual or teams – as well as provide an independent mark of quality in your business that can be incorporated into your marketing strategy.

BDO will once again independently audit the AM Awards.

AM & IMI People Conference 2017

September 19 2017

Whittlebury Hall, Towester, NN12 8QH


Making your best asset your game changer

For any business, the key to its success is its people, as Sir Richard Branson famously said ‘if you look after your staff, they’ll look after your customers’.

Customers expect a slick digital experience demanding new skills and a new approach to retailing.

But the sector continues to suffer from a poor consumer perception which impacts its ability to attract the best people.

This conference aims to help automotive executives strip away some of the misconceptions of working in the industry and provide insights into attracting and retaining the best employees.

Encouraging retailers & manufacturers to think outside the box, the event draws on experience of some innovative and forward-thinking dealers as well as seeking inspiration from outside the sector.

  • Enhance and promote the professionalism of the automotive sector
  • Inform, educate and inspire automotive colleagues
  • Draw attention to industry initiatives and trail-blazing schemes
  • Share best practice among automotive retail professionals
  • Recognise the invaluable work of HR directors and their teams
  • We need to search for inspiration – delivered by HR experts
  • Explore new opportunities for recruitment and retention
  • Understand the issues facing HR teams in the sector and provide potential solutions
  • Highlight the IMI as the industry’s only professional body which boasts a 100,000 membership and 7,000 centres delivering qualifications

Develop your best people strategy with the help of AM and the IMI.

For latest thinking and information on the changing professionalism of automotive retail, join us.

AM Awards

Thursday February 9 2017

The ICC, Birmingham

Success at the AM Awards has become the benchmark by which the industry judges itself. Each year shortlisted companies and members of the automotive industry great and good gather at a gala evening to celebrate the success of the past year. The presentation evening itself is always a spectacular occasion and the winners enjoy extensive publicity and widespread recognition for their achievements.
The Awards will be presented on Thursday 9th  February 2017, at the International Convention Centre, Birmingham. Attended last year by more than 1,050 guests, the evening is a superb opportunity to entertain guests and celebrate with your peers and key industry figures.
The black tie event will begin with a drinks reception, then a three course gala dinner with an auction in aid of BEN will also be held. Then it’s down to the main business of the night – the prestigious AM Awards, the ‘Oscars’ of the industry followed by a spot of fun with a top entertainer.

AM Digital Dealer Conference 2016

Tuesday 6 September

Whittlebury Hall and Spa,Northamptonshire.

Dealers will have to become digital disruptors themselves if they are to gain ground in an increasingly diverse and digitally-orientated automotive landscape.

From incorporating digital innovators, which have already established themselves as part of the car purchase and aftermarket journey, into their own strategy to implementing digital initiatives themselves, dealers need to be continually looking at ways to introduce forward-thinking and progressive ideas which will appeal to the modern consumer.

The main stage will focus on how digital has already disrupted the automotive and wider retail landscape and how its influence will continue to evolve the way consumers buy and service their vehicles. The masterclasses will explore specific ways in which dealers can harness digital even further to ensure their continued stake in the ground.

As consumers adopt more and more digital aspects into their purchase journey, it stands to reason that fewer retailers will be required and those which remain will need to deliver an experience worthy of a tech, savvy, connected consumer.

AM-IMI People Conference

Thursday June 16 2016

Park Plaza Riverbank, London

This year’s conference explores the 21st century workplace and looks at how it may change to meet the challenges of today, tomorrow and beyond as well as taking a closer look at the current issues and potential solutions.

The one aspect which continues to set businesses apart from their competition beyond anything else is the people, making your employees the single most important asset of your company. They need to be looked after, nurtured, developed and rewarded to guarantee your on-going success.

This conference explores how to attract and retain the best people with forward thinking policies, investment in training and development and ‘out-of-the-box’ ideas.

The Institute of the Motor Industry (IMI) and AM have produced its 10 Principles of People Management. Designed as an easy reference guide, a quick check will enable dealerships to benchmark their practices and culture to create an improved workplace which in turn will be good for business. These be referenced to throughout the course of the day.

AM Customer Service Summit

Thursday 14th April

Whittlebury Hall and Spa, Northamptonshire

Join us at our first ever Customer Service Summit and gain insights, best practice guidance and expert advice on delivering the very best customer experience.

How do customers rate their experience at your dealership?

  • Excellent
  • Good
  • Average
  • Poor
  • Don’t Know

Do you really know what your customers think of your business, your staff and the service you provide?

From the moment an individual lands on your website through to retention, customer engagement is vital and all employees are the custodians of a business’ first class service. Learn how to create a culture where exceptional customer experience is delivered naturally and effortlessly and where customers themselves become passionate brand enthusiasts.

With years of focusing on customer experience and working in high profile, top standard retail sites, dealers already have an advantage particularly as the virtual sphere and physical world is converging to meet evolving customer expectations beyond the digital domain. However, it is time to develop a sophisticated customer experience strategy which permeates all levels of the dealership and becomes literally the lifeblood of the company.

Our conference will show you how to deliver a stellar customer experience which becomes your crucial differentiator.

AM Digital Marketing Conference 2016

Event date – February 3, 2016

Event venue – The Ricoh Arena, Coventry, CV6 6GE

The digital marketing landscape is changing all the time – what’s new one year is quickly overtaken or further developed the next.

The AM Digital Marketing Conference aims to deliver clarity, understanding and new ideas to pinpoint the latest developments to help dealers implement the best digital marketing strategy possible.

As well as listening to a number of digital experts throughout the day, delegates will also have the opportunity to get involved with interactive masterclass sessions led by a host of digital marketing automotive experts, and attend the digital fair which will help dealer professionals learn more about the latest in emerging technologies, digital innovations and social media solutions.

The AM Digital Marketing Conference is a must attend event for anyone involved in a dealer group’s approach to digital. 

Join us on Wednesday, February 3 for a day of thought-provoking content that delivers tangible and practical advice.