AM Online


The Bauer Media B2B events team has a reputation for delivering professional B2B events featuring expert speakers, relevant content and great experiences.

From award ceremonies for more than 1,200 guests to conferences, seminars, round tables, breakfast meetings and dinners, each event is carefully designed according to demand, providing excellent networking opportunities.

We strive to provide high-quality content and information when and where it’s needed in an unbiased, non-promotional way.

Whether attending as a delegate or a sponsor, the opportunities are unrivalled.

Sponsoring AM events will ensure immediate recognition of your business as able to support automotive retailers and promote your services or aims in the market.

To register for an upcoming event or if you require any further information about our events portfolio, please contact Kate Howard, event manager, on 01733 468146 or via email

Automotive Management Live 2021

11 November 2021

Birmingham NEC

Our first Virtual Automotive Management Live was a huge success in January.

Thanks to everyone that joined.

BUT, on 11th November 2021 we plan to reconnect the industry, in person, at Birmingham's NEC. 

Past Events

AM Awards 2021

September 8, 2021

The ICC, Birmingham

Get back to networking at an evening dedicated to acknowledging exemplary performance and innovation, where high achievers will deserve their time in the spotlight. But the AM Awards is much more than a glitzy night out among friends and colleagues - the AM Awards represent the pinnacle of automotive retailing achievement.

Bringing the industry back together after a tough 18 months, there is no better time to meet with colleagues and clients, old and new, whilst we celebrate the very best the industry has to offer.

Tables and tickets are limited so book now.

Webinar: The general managers' guide to improving service retention

May 25, 2021


We discuss best practice in improving service retention.

Webinar: AM Motor Retail Review

April 6 2021

2 - 2.45pm

This 45-minute webinar will discuss the prospects for the next quarter plus the UK motor retail industry’s achievements in the quarter that has just ended, including: 

  • Recent new and used car market results
  • Lessons from the pandemic’s first anniversary 
  • The expectations for 2021 and the key steps in a strategy for success. 

 Chaired by AM editor Tim Rose, he will be joined by some senior executives from the motor retail industry, who’ll share their own experiences and learnings from recent trading and outline some ways dealers can get the most from the months ahead. 

Our guest panellists will be announced shortly. 

Rose said: “Motor retail has adapted fast during the pandemic, to overcome some of the most horrendous barriers to normal trade. There a critical lessons that need to be shared for the industry to be the market recovery it needs.  

“I hope you’ll join us for what is always a fascinating, insightful discussion.” 

Webinar: What makes an effective reputation experience management strategy?

March 10 

2 - 2.45pm

Reputation and Acorn Motor Group are partnering for a webinar with AM-online to look at how feedback fuels progress, and why a focus on customer feedback now more than ever, is key to success in an increasingly competitive sector.

Hear from our speakers:

Christopher Eden, marketing manager UK at Reputation
Amanda J Buckley, CRM manager at Acorn Motor Group

Chris and Amanda will discuss their strategy for online success through reviews, business listings, and social media, and how the pandemic has affected both customer feedback and customer experience.

Virtual Automotive Management Live 2021

Jaunary 20 & 21, 2021

The UK’s leading event for motor retailers is going VIRTUAL.

We're excited to bring you 2 FULL days of insightful, engaging content that Automotive Management LIVE is known for whilst enabling our audience to connect with the full range of suppliers to motor retail, learn and share industry best practice, and discuss how to prepare for the future of motor retail.

Free for dealer, manufacturer and independent visitors to attend, although pre-registration is required, Automotive Management Live is set to be the biggest event on the automotive retail calendar.

Got a question? Email the team:

Automotive Management LIVE is the UK's leading event for motor retailers and is your chance to speak to experts and peers about how they are adapting to the changing retail landscape.

Got a question? Email the team:


AM100 Dinner

Thursday November 12 2020

NEW VENUE: National Motorcycle Museum

The AM100 Dinner; the networking event of the year 

The AM100 publication is the annual industry guide to the 100 largest dealer groups in the country, according to their company turnover. 

In addition, the AM100 provides a detailed analysis of the state of the industry and looks at the key issues facing dealers and their customers. 

The AM100 is an invaluable opportunity to meet friends and colleagues in the retail industry and be amongst the first to see the official unveiling of the new AM100 listing of UK automotive retail groups ahead of publication in AM. 

Established for more than two decades, the AM100 has grown in stature and recognition.

AM Automotive Retail Congress

Tuesday May 21 2020

Ricoh Arena, Coventry
The Automotive Retail Congress is a must-attend event for the senior leaders of our industry who need to plan now for the next decade and further ahead. 

Motor retailing is evolving fast, the AM Retail Congress will bring top-flight experts to the stage to share their forecasts for the sector and to show where the new business opportunities will lie. 

For further information and to book, visit the conference website.