Marketing & CRM
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Regit partners with DBS Data to enhance targeted automotive marketing
Digital garage Regit is partnering with offline communications and advertising expert DBS Data to transform how brands in the automotive space engage with motorists by leveraging Regit’s insights from over four million motorists to deliver highly personalised, data-driven campaigns.
Data will be key to avoiding disruption as EVs start to dominate, warns ADS
Retailers will increasingly face disruption stemming from mistrust in electric vehicle (EV) valuations, increasing vehicle recalls, and the emerging EV servicing gap, according to data experts ADS.
Dealer margin potential receives boost with Autofinity data enhancement
Autofinity is helping manufacturers and dealers achieve better margins by boosting ratings on classified websites, ensuring that vehicles are more accurately described, leading to higher residual values.
Dodgy data loses dealers millions in missed profits due to losing track of customers
Dealers that fail to cleanse their databases are leaving money on the table, missing out on low-hanging fruit that could be easily captured with more accurate customer records, according to data expert ADS.
Ineos Automotive launches vehicle locator tool for new and used Grenadier stock
Ineos Automotive has introduced a new vehicle locator platform, making it easier for customers to browse and purchase pre-configured new and 'Certified by Ineos' used Grenadier vehicles.
Auto Trader and What Car? target transformation of new car buying experience
Auto Trader and What Car? are extending their multi-year partnership to revolutionise the new car buying and selling process by creating a seamless way to research, locate, and buy cars across both platforms.