UK customers claim that brunettes are seven times more trustworthy than blondes, and dismiss any car-seller who sports a moustache (92%), gold jewellery (63%), bow-tie (60%), dodgy ringtone (64%) or a blue-tooth headset (38%).
In the research by eBay Motors, one in two (50%) of the 1,400 Brits polled, prefer to bypass car salespeople altogether and buy directly online.
In the offline world, a well-cut suit, clean-shaven appearance and posh accent were all high-scoring traits of perceived honesty. More than half (58%) of Brits think a suit and tie makes a seller more trustworthy, while a third (33%) admitted that Queens English is the speaking tone that denotes honesty and trustworthiness.
A spokesperson from eBay Motors, said: “Trust is key to buyers confidence, and with click to buy market growing buyers are relying on each other to identify who is trustworthy and which sellers are dodgy.
“Peer-to-peer feedback is the future for buyers who want to find out whether a seller - be they private or professional - is trustworthy or not.”
eBay members worldwide have left more than five billion feedback comments for one another regarding their eBay transactions. A high feedback rating is invaluable, often driving up selling price of the item if the seller is considered 100% trustworthy as judged on the previous experiences of other buyers.