AM Online

Mercedes-Benz commits to British International Motor Show

Mercedes-Benz has confirmed it will have a stand at the 2008 British International Motor Show at the London ExCeL from July 23- August 3.

Gordon Freshwater, corporate events manager Mercedes-Benz UK, said: “This year is an important one for Mercedes-Benz, as we’ve a wide range of new and improved models coming to market – and the Motor Show gives us an excellent platform to exhibit our latest cars.

“The BIMS is still relevant to us and to our customers, and it remains the only place where over 400,000 visitors can see our stand in two weeks.”

The announcement follows news that BMW, Volkswagen, Volvo and Porsche will not be having stands at the British Motor Show but will be exhibiting at the Motorexpo in London from June 9 instead.

Organisers of the British International Motor Show said: "We regret the fact that BMW are not coming to the British International Motor Show but the BMW Group is supportive - Mini will have a substantial presence again this year. "BMW have confirmed to us that they are not using the Motorexpo event as a launch pad for any new models that are not already in the public domain and that their decision not to attend the Motor Show is completely unrelated to any activity they have planned at Motorexpo. The two events are of totally different scales."

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.