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Carlisle dealer develops X-ray Subaru

X-ray Subaru Outback

Stan Palmer Sales, a Subaru dealer in Carlisle, has created see-through Outback to show off its Boxer Diesel engine.

Every detail of the engine has been printed onto a vinyl wrap, which also shows the Outback’s symmetrical all-wheel drive system and exhaust silencer.

The car was imaged up in one day after a photograph was taken of the engine using a high-resolution eight mega-pixel camera.

Ian Armstrong, dealer principal Stan Palmer Sales, said: "Being the world’s first boxer diesel engine, we thought we should come up with something equally revolutionary to get the car noticed.

"Reaction has been fantastic, with people almost tripping up as they walk past."

Meanwhile, Lawrence Good, managing director of Subaru (UK) Limited said he hoped the idea would inspire other Subaru dealers to come up with their own innovative campaigns to promote the Boxer diesel.

X-ray Subaru Outback



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