Rooney will be able to use any of the brand's models, and can call on a chauffeur-driven Mercedes to drive him to public engagements.
The Manchester United playet has already taken delivery of a CL63 AMG.
He is expected to feature in some of Mercedes' advertising in the future.
However the appointment has been a discussion point among marketing experts, some of whom question whether Rooney's image fits the aspirational, elegant image of Mercedes-Benz.
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