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Total aims to expand foothold

Total Lubricants is hoping for a bigger foothold in the automotive aftermarket, forming a new partnership with Fleet Assist and developing a wider range of manufacturer-approved oil specifications.

As a result of the two-year deal with Fleet Assist, Total will provide one million litres of products to the company’s network of more than 5,000 service centres.

The company provides supply chain management for 26 vehicle leasing and contract hire companies, with a claimed combined fleet of 550,000 vehicles.

Further support for independent garages is provided via on-site training, CD-ROMs and an online resource called Lube Expert giving service advisers information about different oils and help on selling the benefits to customers.

Simon Westlake, general manager of Total Lubricants UK, said: “With Block Exemption, there will be a big opportunity in the independent sector.

“Independents will play a big part in servicing new cars and to be positioned in that sector is something we can’t ignore.”

The supplier also has its sights set on a bigger slice of manufacturer approvals.

Best known for its 40-year partnerships with Renault and PSA, Total is now hoping to raise its profile among German marques.

It has gained manufacturer approval from Mercedes-Benz, BMW and Volkswagen.

It is now marketing itself to dealerships with these franchises.

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