Brian Leighton Garages, a Renault and Nissan dealer in the north east, has taken on a SsangYong franchise.
Based in Howden, near Goole, BLG will also sell SsangYong used cars as part of its used car parc of over 100 vehicles.
“We have been impressed by SsangYong’s range and the company’s plans for the future,” said BLG managing director, Tim Leighton.
“SsangYong’s slogan is it works for me, and we reckon they’ll work well for customers in East and North Yorkshire. They are tough and well built, and appeal to people who are more interested in their capabilities and cost than the badge.
“A SsangYong is a lot of car for the money, and that’s what customers are increasingly looking for.”