ExxonMobil has launched the Mobil 1 Business Performance Programme to help franchised dealers boost their aftersales business.
The programme, which was previewed at the AM/NFDA Franchised Dealer Conference in June before its launch to dealers this week, covers training, product information, marketing, digital and events.
Its innovative features include Glovebox, a communications tool that gives customers their own web page, which they can populate with their car history, and use to book services online.
It also offers a live chat facility, and has a training module to help dealership staff develop a better understanding of Mobil1's engine protection and efficiency technology, plus help them on upselling and communicating with customers.
Danny McGoldrick, Mobil 1 marketing manager, UK & Ireland, said Glovebox will help dealers retain existing customers and attract new ones while optimising workshop use.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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