Honda

The Japanese brand used Bruce Willis to deliver messages during the game and promote the power of hugs.

Chevrolet

Despite pulling out of Europe, Chevrolet is still concentrating on its core markets like the US. The brand's advert focusses on a man taking his prize bull to a "date". The brand took two slots and the second was a commercial to highlight World Cancer Day.

US Used Car Supermarket CarMax

America's biggest used car supermarket chain paid for a 30-second advert with sales executives and people in the street giving an inspirational slow clap after purchasing.