Halliwell Jones and Lloyd Motor Group are investing to ensure North of England motorists have better access to the specialist 4x4 car brand Ineos Automotive.
Lloyd Motor Group is becoming the official Ineos dealer for Newcastle and the North East of England, providing test drives of new and used Grenadier 4x4s at its existing Lloyd Select showroom in Newcastle, plus opening two sites near Carlisle under a Lloyd AllRoad specialist 4x4 brand.
The first site is ideally placed to serve the rural and farming communities, situated near an agricultural auction site. A second new retail hub for Carlisle will open to give customers in the region the expert advice and ongoing support they need.
Halliwell Jones, which already retails Ineos at Chester, will open an authorised repairer at Wilmslow.
Ineos Automotive's UK and Ireland regional director Tom Johnson said: "While the network evolves and we continue to introduce new partners over the coming months, we will support both new and existing customers by extending the remits of our exisiting sites and adding mobile service support where required.
"It’s great to see our core partners expanding their operations so we can continue to foster and develop our growing customer community."
Ineos recently announced it was switching from the agency model to a franchised dealer model, reducing the size of its network to support its partners.
Ineos plans to operate with 10 partners across 12 to 14 sites, though not all of those are in place at the moment. “I am in active conversations with and seeking additional partners in the South East,” Johnson told Automotive Management in April.
Ineos had operated up to 26 sites through 19 partners, including AM100 dealer groups such as Cambria Automobiles, CEM Day, Jardine Motors, and Halliwell Jones, and Johnson said in April that the current "right-sizing" strategy reflects a more refined understanding of market demand.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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