Citroën UK has announced pricing for its updated model range, with trim levels named YOU!, PLUS and MAX in a move towards a more balanced pricing policy. 

The three new trim levels: YOU!, are available on all Citroën passenger cars – except for ë-Berlingo and ë-SpaceTourer.

The car maker said the redefinition has resulted in a more concise range, making it easier for customers to understand the various specifications and options available.

With C4 and C4 X, for example, the entry-level YOU! trim (which starts from £19,495 OTR for both models), provides standard equipment such as Advanced Comfort Suspension, Advanced Comfort Seats, and a 10-inch touchscreen offering DAB digital radio, Bluetooth® connectivity and wireless smartphone mirroring using Apple CarPlay and Android Auto.

The YOU! trim level also offers safety systems such as Active Safety Brake and Lane Departure Warning, as well as driving assistance systems including cruise control, Speed Sign Recognition and Recommendation, and rear parking sensors.

The PLUS trim features a rear-view camera and connected navigation. C4 and C4 X are available in PLUS trim from £23,530 and £24,935, respectively, with natural voice recognition, automatic headlights and windscreen wipers, a 10-inch touchscreen and Citroën’s Connect Box Emergency & Assistance system.

In PLUS trim, C4 and C4 X drivers also have a one-year trial subscription to Citroën Connect PLUS services, including real-time traffic and speed camera alerts.

The upgrade offered by the MAX trim level adds keyless access and adaptive cruise control (on automatic and electric versions). C4 and C4 X MAX are available from £25,420 and £26,820, and is augmented by dark-tinted rear windows and 18-inch diamond-cut alloy wheels.

Specific additional collections will continue to be offered, such as the electrified ‘ë-Series’ collection for ë-C4 and ë-C4 X, which was launched in June. With prices starting at £36,295 for both models, the top-of-the-range ë-Series trim offers even more features and enhanced levels of style and technology, such as a bi-tone roof, a heated steering wheel, and wireless induction smartphone charging, as well as heated front seats and an upgraded Citroën HiFi system.

The ë-Series versions also come with Citroën’s Dark Chrome Colour Pack, applied to the front bumper inserts and the Airbump panels.

Citroën said the redesigned product range will improve the purchasing experience for its customers, while reducing costs and delivery times.

As well as simplifying the range, Citroën said it has made its website more navigable and functional. Stock management, and production and cost controls have also been enhanced because of the rationalisation of Citroën’s manufacturing processes, meaning not only fair pricing but also shorter delivery times.