After a record new car performance in 2014 of almost 82,000 units, Hyundai has outlined its short, medium and long-term plans for future growth.
In the short term, the Korean brand is targeting 100,000 annual registrations, its medium-term goal is to have a secure 5% market share and in the long term the company aims to be among the top five car manufacturers in the UK.
Hyundai’s strategy to reach 100,000 UK sales is to spread them across each segment, with 20,000 sales each of the i10, i20, i30 and ix35. The final 20,000 units would come from the rest of the range.
Back in 2012, 41% of Hyundai sales were of the basic trim level; last year that was down to 9%, showing the appeal of the brand’s increased quality.
A revamped showroom identity reflects its confidence, and its franchisees seem satisfied with the brand, rating it seven out of 10 for value.