Yeomans has expanded the number of franchise partners it is working with after adding its first Mazda location with a showroom in Bexhill.
The Japanese brand had been without representation on the East Sussex coast for six months before Yeomans took on the franchise.
Adding Mazda takes Yeomans to 15 different original equipment manufacturers (OEM), with a broad range including VW Group, Stellantis, Hyundai and Honda.
James Smith, managing director and chairman of Yeomans Group, said: “It is great to bring such an iconic brand back to the area after a short absence.
“Local Mazda customers will be greeted by familiar faces in our new dealership in Bexhill on Sea that have many years of combined experience with Mazda in the local area.
“Mazda is a brand that we at Yeomans have long admired and I’m confident that the new partnership will continue to grow in the future”.
Jeremy Thomson, Mazda Motors UK managing director, said: “Yeomans is a group that delivers outstanding performance with their existing partners and their ‘built on trust’ customer promise aligns perfectly with Mazda’s customer-focused approach to both sales and after sales.”
Yeomans has taken on the Mazda brand in time for the launch of the brand's best selling CX-5, as well as the fully electric Mazda6e.
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Tom Seymour
Freelance writer
Freelance writer for AM, Tom Seymour has been a specialist B2B journalist covering the automotive sector for over 14 years. He started his freelance career in 2015 and currently writes for a variety of automotive, business and technology publications.
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