Executive views - Page 5
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Executive View: Despite the hype, few people really have a clue
An "informed" consumer might just be an over-confident one, so assuming ignorance may not be a bad thing, writes AM's regular columnist Professor Jim Saker, emeritus professor of Loughborough University's business school and president of the Institute of the Motor Industry.
Executive View: Igniting the AI engine - three ways automotive brands can capture the opportunity
Amadeus Tunis, associate managing director, strategy, transportation and mobility, Publicis Sapient, shares his thoughts on where AI can help shape the automotive industry experience for the better.
Executive View: Unlocking global supply is key to faster electrification of the UK
Jordan Brompton, co-founder and chief marketing officer of myenergi, explains why supply chain challenges are holding the UK back in the transition to electrification, as well as the subsequent impact this has on dealer sales struggles.